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Patanjali Paridhan is a promise – a promise to celebrate our unique cultural identities through true Indian fashion. It aims at encouraging all Indians to embrace everything that is truly Swadeshi, by combining our rich, textile heritage and centuries-old master craftsmanship, with innovative, modern, scientific approaches, at extremely affordable prices. Using techniques, fabrics and technology that is made in India, for India, and by India, Patanjali Paridhan intends to elevate Swadeshi fashion where it truly belongs - in the hearts of all Indians .
We invite you to Celebrate India and celebrate Indianness with Patanjali Paridhan .