Patanjali Paridhan
With the perfect combination of modern technology and time-tested techniques, Patanjali Paridhan has created an entire line of fashion, accessories and home décor that is accessible to every Indian. Ranging from traditional attire with a modern twist, or uniquely breathable fabric exclusively meant for Indian conditions, Patanjali Paridhan’s offerings are divided into three broad categories – elegant and smart menswear with Sanskar, exquisitely designed womenswear and home décor with Aastha, and innovatively created, healthy athleticwear and activewear, along with a host of stylish accessories with
LiveFit.
Dedicated to womenswear and home fashion, Aastha perfectly balances contemporary fashion with our culturally historical values. The brand’s offerings reflect fashion trends and styles that lie in perfect tandem with the true characteristics of the modern Indian woman – an uncompromising mixture of purity, piousness and modernity.
The brand’s collection includes a wide range of offerings for women and kids, that include:
When it comes to active and athletic wear, Patanjali Paridhan’s Live Fit is revolutionary. Its wide range of offerings are designed keeping the Indian climate in mind. Live Fit’s innovative designs are scientifically crafted and perfectly complement the healthy Indian lifestyle, which make it one of the most sought-after brands in the country.
With its wide range of offerings, the brand caters to a growing population of health-conscious Indians. This range includes:
SANSKAR
A traditional revolution for the Indian man’s wardrobe, Sanskar’s combines exquisitely Swadeshi designs with modern finishing, and aims to usher in a new era in men’s fashionwear in the country. With a wide range of clothing ranging from ethnic to casual to spiritual, Sanskar is the ideal choice for the fashionable Indian man.
Sanskar’s collection includes a wide range of men’s and kids’ fashion, from traditional to contemporary, and comprises of:
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